Roasted On The Rocks: Logo
After years of experience in the service industry, Lauren Chaar noticed a lack in the the New Orleans cocktail scene—coffee. Combined with her passion for coffee and her experience with cocktails, she opened Roasted On The Rocks—a boutique cafe and bar specializing in coffee and coffee inspired cocktails as well as a small bites. (Expected Opening 2021)
Mood Board
“Everyone loves the classics, but here in New Orleans we have our own. We like to elevate the hits in a new way—with splash of funk and a whole lot of flavor. We’re not going to grab “a cup of joe” on a Saturday morning. We’re going to get a crafted coffee cocktail that plays with bold flavors and local ingredients.
And it’s going to be poured in a go-cup. Because we must be free to stroll about, laugh loud amongst friends and listen to music fill the streets. This is New Orleans, and we’re too busy living to have any time for boring.”
Logo Suite
The color palettes were inspired by the mood board. Pulling pinks and warm hues to contrast with deep earthy greens and neutrals. The palette plays to the vibrancy of the City of New Orleans, and also to the organic nature of the business. Roasted On The Rocks is focused on sustainability, high quality, and local ingredients/products.
